Margaret Kelleher is Professor and Chair of Anglo-Irish Literature and Drama at University College Dublin. She is UCD academic lead for the Museum of Literature Ireland (MoLI), a collaboration between UCD and the National Library of Ireland, and Chair of the Irish Film Institute. As a Fulbright Visiting Scholar, Professor Kelleher will research the promotion and branding of Irish culture in America, during the period of 1889-1922, drawing from archives at the Berg Collection, New York Public Library, and print and digital resources made available by New York University. Her research, and future monograph, will newly illuminate the activities undertaken by Irish artists who sought support and visibility from their American peers a century ago. In providing a fuller cultural history of Irish-American cultural interactions in the past, it can shape how such initiatives are pursued in the future.