Professor Colin Bradley is Professor of General Practice in the School of Medicine at University College Cork. He has a long standing research interest in improving the prescribing of medicines in general medical practice. Excessive prescribing of opioids for non-cancer pain has emerged as a major problem in the US. As Fulbright-HRB HealthImpact Scholar, in collaboration with colleagues from the University of Oklahoma he will undertake research on strategies to improve opioid prescribing by primary care physicians. Insights from this work may help reduce the risk of the same problem emerging in Ireland.